525 The Collection

525 The Collection —

Going green.

A new modern luxury condo was going up in Brooklyn featuring the latest environmentally friendly technology. 525 The Collection wanted to attract a community of people which all shared the like minded goal of living green.

I developed a visual identity that expressed the building's core idea of unity through a language that speaks to solidarity and coming together while still being luxurious. Knowing there needed to be printed collateral to hand to potential clients I decided on using newsprint, which could easily be recycled.


Branding, Identity, Digital, Collateral

Agency —
Creative Soldier