Frappuccino

Frappuccino decided that they needed to update their packaging to reflect their positioning of being a premium drink of indulgence.

My approach was to focus on the pure simplicity of Frappuccino, blended coffee and flavor. I achieved this through an unique and energetic way by showing a heroic monumental coffee bean covered by the flavor, which created the rich indulgence appeal they were seeking.

 

Identity, Packaging

AGENCY:
Brandimage