Hampton Farms Premium Roasts

The main provider of in-shell peanuts in the United States recently updated their branding and packaging to evoke a fresh from the field feeling in a fun and friendly way. Hampton Farms was expanding their portfolio with a premium line of bold flavored nuts.

I had the challenge of designing the packaging and visual language for the new offering while still maintaining the equities of the core brand. The typography is bold and playful and I showcased each of the flavors with sensorial illustrations.  

 

Logo, Identity, Packaging, Art Direction

AGENCY:
Kaleidoscope