Parks & Points —
Leading the trail.
Husband and wife travel and National Park enthusiasts, were onto something new in the travel blog industry. By combining their two passions, travel and parks, there was a unique opportunity to provide travel tips on how to visit the National Parks through the use of reward points programs along with park itineraries.
The challenge was to create a branded concept to compete in a market with more established blogs.
My intent was to imbue the grandeur feeling of National Parks while infusing their passion for travel and writing. The outer shape of the brandmark represents not only a pencil but also signage one would find in a park. The blue color is reflective of the one entity that ties both travel and parks together, the sky.
The new visual identity has helped transform an idea into a trusted resource for visiting the National Parks.
Branding, Identity, Collateral, Digital