641 AoA

Greatly inspired by New York’s refusal to sit still, 641 AoA embodies the same unrelenting rush with a dynamic system of graphics, layouts, and language. A composed palette sets the stage, infused with the limestone color of the building, while a chiseled typeface takes ownership of its history. Edgy street photography offers raw glimpses of the neighborhood, capturing the area’s unique pulse through moments that demand a second look.

Throughout every touchpoint, the brand is enlivened by movement, conveying the flexibility and openness of the workplace itself. The tone of voice stays unapologetically true to the brand’s New York nature, engaging the neighborhood, tenants, and passersby with bold, matter-of-fact bravado. As 641 AoA takes fearless strides toward the future, it does so on a newly cemented brand foundation that fosters collaboration, creative mindsets, and contemporary sensibilities.

https://641aoa.com/